It’s not really about the phone.Indeed, by most accounts, the HTC ”Facebook phone” we’re supposed to see will be pretty mundane on the hardware side.But it is about phones. Millions of smartphones on which Facebook is, at best, an app or two on a screen dominated by other companies and crowded with dozens of other apps.
That’s a problem. Because for all of Facebook’s talk about the value of social ads, it’s now betting at least as much on television-style reach–the sheer scale of its 1 billion-plus audience. Between its newish Facebook Exchange that allows marketers to target people based on Web browsing habits and new ad formats that look like other ads on the Web, Facebook is clearly aiming to provide marketers with a broad platform on which to reach prospective customers.
Titular: Facebook’s Android Event: It’s Not Really About The Phone